Step 4 · The Investment
What is the first step likely to cost?
What budget feels right to start with?
These figures reproduce the October 27 prospectus baseline. They are proposed, not approved. You can change any number below — the totals update as you type. Zero works (enter 0). A blank field means "undecided." Negative or invalid numbers are not accepted. Baseline starts at $1,350/mo ongoing ($1,850 first month).
Budget calculator
A single shared calculation source — ongoing, first month, and 90-day totals update together.
Google media
Paid by the agency directly to Google. (per month)
Paid Meta (Facebook/Instagram)
$0 to start. Optional later. (per month)
Focused management
Ongoing campaign management. (per month)
Calls/messages usage reserve
Estimated reserve for call/message services. (per month)
Lean setup
One-time, first month only.
$150/month · Optional add-on to the baseline plan.
Service benefits: Improves accurate business facts, service pages, FAQs, and structured data so search engines and AI assistants can discover Positive Insurance easily. Includes a website assistant that answers approved agency FAQs, collects simple inquiry details, and smoothly hands off to a licensed human team member.
Clear boundaries: No guaranteed AI placements, rankings, or lead counts. No automated policy advice, binding, or underwriting. Usage charges, message limits, and final scope are to be confirmed before launch. This is proposed service scope, not an activated capability or live bot today.
Ongoing (per month)
$1,350
First month (with setup)
$1,850
90 days (if unchanged)
$4,550
Baseline is $1,350/mo ($1,850 first month; $4,550 over 90 days). With upgrade included, $1,500/mo ($2,000 first month; $5,000 over 90 days). The 90-day figure is the cost only if continued unchanged — it is not a prepaid commitment. Spending grows only after a review and your approval.
Not included in these figures
- Existing platform fees and taxes — to be confirmed.
- Major repairs or rebuilds — separate scope.
- Extra page layouts and animation — optional, separate scope.
- No automatic budget increases.
Let's decide together
Budget amounts and commercial terms each need their own discussion status. Changing an already-agreed value marks it "Proposed" again.
First-year contribution is not the same as 90-day cash received. Spending grows only after a review and your approval.