Positive InsuranceGrowth Plan · Prepared by Innsaei
Step 2 of 5

Step 2 · The Campaign

What will people see?

Which campaign directions feel right for Positive?

Here are three clearly labeled draft campaign examples. None of these are live. We start with one Google Search campaign and organic brand posts. Paid Facebook and Instagram, and animation, are optional later — not part of the first step.

BusinessDraft campaign example
Draft sampleUncropped artwork
Business campaign draft artwork showing Priya and Maple
Visual concept: Full uncropped artwork featuring Priya and Maple in a bakery setting. Soft painterly animated style, navy and gold brand palette.

Big dreams. Local guidance.

You handle the opening checklist. We help you explore insurance options for the business you're building.

Liking a creative direction is not permission to publish it.

HomeDraft campaign example
Draft sampleUncropped artwork
Home campaign draft artwork showing Priya and Maple
Visual concept: Full uncropped artwork featuring Priya and Maple sitting on front porch steps at golden hour. Soft painterly animated style.

Home is more than an address.

Explore available options with Positive's local, independent team.

Liking a creative direction is not permission to publish it.

Organic brandDraft campaign example
Draft sampleUncropped artwork
Organic brand — sample slotUses Maple and Priya concepts. Social & organic concept, not a default Google Search asset.
Visual concept: Maple the dog mascot beside Priya (proposed illustrated host). Soft painterly style. Optional organic brand concept.

Meet the branch manager.

Maple is a friendly dog mascot. Positive's licensed team handles the coverage.

Liking a creative direction is not permission to publish it.

Priya & Maple — proposed host and mascot

Maple is a friendly dog mascot. Priya is a proposed illustrated host. Her likeness, voice, and relationship to Positive need your confirmation. We do not imply she is licensed or employed, and we use simple visual concepts — not invented photorealistic staff.

See a sample customer page

A short, static example of the page a person would land on after the business ad. It shows a simple inquiry form demonstration — preview only, no information is sent.

See a sample customer page

Decision for this step

Still to decide

Mark where this stands in our meeting. You can change it any time without losing your notes.

Back
Next does not mean approval — it just moves to the next screen.
Next: The Customer Journey